Because Strategy Is Human
Shift Group Consulting exists because strategy doesn’t fail on paper — it fails in practice.
Plans don’t break down from lack of intelligence, vision, or data. They break down when people don’t change. I’ve seen it firsthand. These moments shaped my conviction:
In one healthcare organization, patient experience scores had been flat for years. Leaders were convinced they were already providing excellent care, so no amount of data moved them. Then, in a retreat, I gave them sealed envelopes. Inside each: a real patient’s painful story. The disbelief was palpable — and then the denial cracked. The team stopped debating scores and started owning the human experience. And everything began to shift.
In another instance, an organization faced skepticism about expanding a care management program. Instead of presenting charts, I opened with raw video stories from three patients. At first, the room grew defensive, until one voice from the community said, “We failed them. We can do better.” That moment of empathy changed everything. The program was approved and went on to transform care.
The future doesn’t belong to organizations with the most data. It belongs to those who understand how to shift behavior.
Meet Alex Sydnor — Founder, President & CEO
I created Shift Group Consulting to help leaders finally close the gap between smart strategy and real-world execution.
- A practical visionary and ambidextrous leader. I balance vision and discovery with execution and discipline.
- An expert facilitator and engaging communicator, I create spaces where every voice feels safe, seen, and essential.
- I’m a curious pattern-finder and divergent thinker who integrates insight from many sources.
- A lifelong learner who is always exploring possible futures, spotting unseen connections, and weaving fresh ideas into purposeful paths forward.
My collaborative, outcomes-focused style means you get a partner who believes strategy works when people change, and who helps leaders model the change they want to see.
Let’s Talk
If you’re ready to move beyond plans that sit on shelves and lead your team through real change, let’s start a conversation. If Shift isn’t a good fit for you, I’d be happy to recommend other firms.