---
title: Perspectives | Alex Sydnor
description: Alex Sydnor, FACHE, is President and CEO of Shift Group Consulting, a strategy and facilitation firm that helps executive teams close the gap between planning and execution. A former Chief Strategy Officer and marketing leader with more than 30 years of experience in leading growth, transformation, and alignment in complex organizations. He guides CEOs and senior teams to turn insight into execution by integrating human understanding with disciplined management systems to achieve measurable results.
---
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- [About](https://shiftgroupconsulting.com/about-shift-consulting)
- [Services](https://shiftgroupconsulting.com/services)
- [Shift Sprint, Playbook, and Pulse](https://shiftgroupconsulting.com/services/sprint-playbook-pulse)
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- [Reframing with Human Stories](https://shiftgroupconsulting.com/case-study/reframing-with-human-stories)
- [Seeing Beyond the Map](https://shiftgroupconsulting.com/case-study/seeing-beyond-the-map)
- [Empathy as Strategy](https://shiftgroupconsulting.com/case-study/when-empathy-moves-strategy)
- [Designing for the Innovators Dilemma](https://shiftgroupconsulting.com/case-study/designing-for-the-innovators-dilemma)
- [Perspectives](https://shiftgroupconsulting.com/blog)
[Schedule a Clarity Call](https://shiftgroupconsulting.com/schedule-a-clarity-call)
# Perspectives
The gap between strategy and execution isn’t theoretical — it’s lived. This collection of articles offers grounded insights, practical tools, and real stories from the front lines of organizational change. For leaders who want to move from good ideas to lasting impact.
Alex Sydnor, FACHE, is President and CEO of Shift Group Consulting, a strategy and facilitation firm that helps executive teams close the gap between planning and execution. A former Chief Strategy Officer and marketing leader with more than 30 years of experience in leading growth, transformation, and alignment in complex organizations. He guides CEOs and senior teams to turn insight into execution by integrating human understanding with disciplined management systems to achieve measurable results.
[mailto:alex.sydnor@shiftgroupconsulting.com](mailto:alex.sydnor@shiftgroupconsulting.com)
## Blog Post by Alex Sydnor
## [September 11, 2026 6 min read The IKEA Effect On Company Culture Why Co-Creation Builds Ownership The CEO and the VP of Marketing were huddled over a ... Read](https://shiftgroupconsulting.com/blog/the-ikea-effect-on-company-culture)
## [September 3, 2026 4 min read The Rationality Trap Why Logical Plans Fail to Shift Human Behavior Every leader has seen it happen: a new ... Read](https://shiftgroupconsulting.com/blog/the-rationality-trap-1)
## [June 30, 2026 3 min read You're Not As Aligned As You Think The Challenge of False Consensus I’ve walked out of multiple executive planning sessions ... Read](https://shiftgroupconsulting.com/blog/youre-not-as-aligned-as-you-think)
## [June 15, 2026 6 min read Stop Rushing To The Solution Many Strategic Failures Begin Long Before Implementation Read](https://shiftgroupconsulting.com/blog/stop-rushing-to-the-solution)
## [May 21, 2026 6 min read What Happens When We Flatten the Organization? The Layer Under Pressure Gallup’s most recent workplace research contains a statistic ... Read](https://shiftgroupconsulting.com/blog/what-happens-when-we-flatten-the-organization)
## [April 15, 2026 7 min read Small Moves, Big Impact What looks like minor design choices often determines strategic success. Read](https://shiftgroupconsulting.com/blog/small-moves-big-impact)
## [April 2, 2026 6 min read Stop Trying to Get Buy-In If you’re Trying to Get Buy-in, You’re Already Too Late Do this Instead. When leaders ... Read](https://shiftgroupconsulting.com/blog/stop-trying-to-get-buy-in)
## [March 2, 2026 3 min read Strategy Models are Useful, But Have Hidden Traps Strategy Models Are Indispensable Models are essential to help teams organize and ... Read](https://shiftgroupconsulting.com/blog/strategy-models-are-useful-but-have-hidden-traps)
## [January 5, 2026 5 min read Start Where You Want to Finish Designing Strategy From the Future In Strategic planning often begins with today — with ... Read](https://shiftgroupconsulting.com/blog/start-where-you-want-to-finish)
## [December 9, 2025 8 min read Strategy Execution Only Works If People Change A Case for Human-Inspired Strategy When strategies fail, it is often not because the ... Read](https://shiftgroupconsulting.com/blog/strategy-execution-only-works-if-people-change)
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[mailto:alex.sydnor@shiftgroupconsulting.com](mailto:alex.sydnor@shiftgroupconsulting.com)
##### About Shift Consulting Group
Shift Group Consulting is a strategy and change agency that helps leaders bridge the strategy–execution gap.
We partner with leaders from mid-size to large healthcare, education, and purpose-driven companies. Our favorite clients are sharpening their focus, pursuing growth, aspiring for business transformation, or responding to disruptive market forces. We work across sectors because the mechanisms for successful strategy execution are the same across industries and company sizes.
Let’s work together and create the change you envision.
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